Symptom:
A user logs into their Citrix desktop and attempts to launch Google chrome but nothing happens.

Solutions:
A temporary workaround is to manually kill any Chrome.exe processes being run by that user before chrome will launch properly.

The permanent workaround would be to use the PolicyPak Application Settings Manager Chrome Pak, and on the COMPUTER side, to deliver
UN-check to “Continue running background apps when Google Chrome is Closed) as seen in the screenshot.

Chrome is keeping itself alive, even though it should not. This will fix the problem.